Leading Restaurant Brands Across the US
Creating a whole new approach to hospitality
Leading Restaurant Brands Across the US
Creating a whole new approach to hospitality
Seeking Regional Legacy Brands and Emerging Franchisors
Our Approach
At Altera Brands, we have two strategies:
1) Acquiring and growing the best regional, legacy brands that have stood the test of time and built a solid following in their respective communities.
2) Acquiring and leading great emerging brands as they grow and develop.
If you are interested in selling your multi-unit legacy brand or franchisor, reach out today!
Our Brands
Cru Lounge
Cru Lounge
Cru Lounge
CRU Lounge is an urban lounge concept, featuring curated wines, craft cocktails, elevated small plates, and live entertainment. It offers a relaxed setting for intimate gatherings, celebrations, and memorable nights out.
Chloe
Cru Lounge
Cru Lounge
Chloe is an upscale lounge blending relaxed sophistication with a timeless aesthetic. It features smooth, atmospheric sounds, craft cocktails, refined mocktails, and chef-driven small plates. A stylish, female-focused destination designed for elevated nights, effortless elegance, and unforgettable ambiance.